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Are you aware that 60 percent of America, as well as the entire world, is now online? In fact, over 4.66 billion individuals use the Internet every day, mainly through the use of their smartphones.

All of these billions of individuals have billions of pages online for them to browse through every day of their lives. Most use their time on the Internet to watch videos or spend time on social media, such as Twitter and Facebook. However, there are also many who use search engines looking for certain information to help them in their daily lives.

Google has over two trillion searches conducted by individuals every year. There are more than five billion searches that occur every day. That’s a huge track record. Every business that wants to be a part of this needs to optimize its pages to best take advantage of it. Get more Google statistics on this link.

If you want to be high on Google’s search engine results for your niche, it takes serious work and dedication on your part. It’s not an easy task. This is why some companies decide to use a Google ads campaign to take care of the situation.

WHAT EXACTLY ARE GOOGLE ADS?

The Internet giant Google offers the service known as Google Ads. The company has the same name as the online browser that is used by the majority of people in the world. It all falls under the umbrella called US business magnate – Alphabet Inc.

Google Ads serve as a shortcut for companies who wish to see their website as one of the first results on Google for the particular niche. The service, of course, comes with a price. Furthermore, some keywords cost more than others.  However, the result is the same – the website of the business will appear first for the niche of all organic results.

The one difference between an organic search and a Google ad is the word “Ad” that appears next to the site’s link that the user will click. The “Ad” is the sign that the business paid to be on top of all other results for the niche.

Not everyone wants to click on a sponsored ad.  However, it’s the most simple and best way for a company to get their website on the first result for individual’s queries for the niche.

HOW BUSINESSES BENEFIT FROM GOOGLE ADS

Companies that take advantage of Google Ads benefit by appearing on top of the first page of Google for their niches. Over 90 percent of people across the globe use Google. The rest of the search engines are not significant enough for businesses. In other words, Google is King.  That is why Google ads are so valuable.

When you pay for a Google ad, you receive a ton of traffic to your website. Here’s an example: A company sells shoes. Over a million individuals search for the keyword for shoes. Most are looking to buy shoes.

If your site appears on Google as the first result, you’ll get more than twenty percent of all clicks for your keyword. That amounts to over 200,000. However, the ad is highly expensive.

Now let’s look at a more affordable option: In this example, you are a shoe seller from Dallas. If you invest in this pay-per-click campaign, you’ll get a lot of leads from local searches. Therefore, if you’re not seeking to attract the global market, but the local one, you’ll pay a lot less and still get great results.

Want to learn more about PPC and how it works? Let us tell you everything there is to know about the service. This is the best way to market your company on a local level. Let’s say there are 5,000 potential leads.  Paying for the right SEO company to create the right campaign for you can get you on the first page of Google for your niche.

WHAT IS THE ALTERNATIVE?

Going with organic SEO is the alternative. The meaning of SEO is search engine optimization. It is the process of optimizing pages to rank high on Google’s search engine. Using Google, you’re using the search engine’s algorithms to give the best results for customers.

Even if you’re a small business from Oklahoma, if you get SEO right, you can rank high on Google’s search engine for your niche.

The reality is, there could be companies that are bigger than yours, but on Google’s search engine, your company will rule. In time, the Google search engine will help your company grow a lot.

Keep in mind, however, that it takes months, and sometimes years, to hit the top of Google and get many visitors as possible.

SO WHICH IS BETTER – ORGANIC OR ADS?

Many people ask this question. In our opinion, it’s a tie. The first organic search result brings about 30 percent of all the clicks. The ad, despite the fact that it’s placed above the others, receives less. That said, companies that don’t rank at all on page one won’t get any clicks.

It is important to note that both approaches need an investment. Also, organically optimizing a page takes constant work. Getting the job done is not easy. Companies need to pay a digital marketing company.  However, the results are never guaranteed.

But if your efforts pay off, raking high on Google for the organic search results will be wonderful for your business. At the same time, Google Ads and PPC give instant recognition. Many users convert, and businesses get leads. However, these results on Google’s search engine last only until it’s paid. Therefore, it’s a tie. Want to learn more about SEO.  Go to this link: https://www.searchenginejournal.com/seo-101/best-seo-resources/.

CONCLUSION

You now know the fundamentals of this marketing approach. Being in the SEO world, the right work will get results. Depending on how hard a marketing agency works and what strategy they choose, a business can gain plenty. Utilizing the Ads can give you instant success as long as companies choose the right strategies.

SEO is the optimization of a website so that it ranks as high as possible in the search engine results pages (SERPs). The two most popular search engines are Google and Bing. Search engine optimization is needed so that your website can rank for its relevant keywords at the top of these search engines. So, for example, if you have a website where you sell different types of TVs, then you’ll want your site ranking for relevant keywords such as “Samsung TVs for sale,” etc. Now, in order to make your site rank on the first spot of Google, there are many things you’ll need to do to beat competing sites that also want to rank for your site’s keywords.

Content

In the past years, it was quite easy to rank in search engines because their algorithms weren’t as complex as they are today. In the past, you simply had to include your keyword multiple times on a page, and it would rank at the top of the search engine for that keyword. This is known as keyword stuffing. However, now, this tactic no longer works. You now have to create high-value content that is in-depth and provides value. Search engines such as Google, Yahoo, etc., are much harder to manipulate now than in the past. This is actually a good thing because it means that these search engines will provide the best results for their users.

Popularity

Popularity is quite important online since the search engines are similar to the popular kids in school. This means that they won’t rank your site if other sites don’t recognize your site or talk about you. With that said, you don’t need to be the most popular site in your niche to rank highly. However, it is still very important in order for you to become visible. Now, you may be wondering, how do you increase your site’s popularity? One of the best ways is through creating backlinks. This isn’t very difficult to do and they basically work like shout-outs to your site. A backlink is when another site links to your website.

Search Engines Are Intelligent

Google and other search engines are quite intelligent and are capable of tracking information such as the length of time you remain on a website after you’ve clicked on it from their search engine results page. This is very important data, and search engines use it to determine SERP positions. For example, SEOenCostaRica.com points out that if a user wants to find out how to fix a bathroom faucet, they will likely type this into the search bar of a search engine. Then, once they click on a page but don’t find out what they’re looking for, they will likely click back on their browser. Search engines are able to determine this based on how long they spend on the page and actions done. If too many users do this, then the search engine will place another website higher on the SERPs where people are getting the answers to their questions.

Be Fair

A great deal of SEO isn’t about the actions you take but also the actions you don’t take. In digital marketing, there are white hat and black hat SEO strategies. The black hat SEO strategies are seen as negative due to the high level of risk and because they are against the rules of search engines. Most people who practice black hat SEO will be caught at some point. For example, one type of black hat SEO tactic is keyword stuffing. If you keyword stuff the pages on your site with the keywords you’re trying to rank for, this can cause you to get a penalty which would prevent your site from ranking on the first and second pages of the SERPs. It is even possible to get a penalty where your site doesn’t even come up in the SERPs. Other black hat strategies that you shouldn’t engage in include creating your own backlinks as well as taking content from other people’s websites and using it on your own.

Wrap Up

This is only the start of SEO; however, it is possible to learn. If you don’t have the desire or time to learn, you can always hire an SEO (https://ahrefs.com/blog/seo-basics/) agency so they can do your SEO for you. However, be careful when choosing an SEO agency and make sure they have the right experience and qualifications.

One of the hallmarks of successful companies is thriving digital marketing. Today it is just about impossible to ignore or escape ads. They appear on your T.V, in newspapers or magazines that you read, and on just about every billboard that you pass every day. In fact, they are even on buses and park benches.

But are you aware that these marketing forms are now outdated? They might still be around for a while, but today there are far more efficient and effective marketing forms available. You probably already know what we are talking about. It’s on your computer, tablet, phone, or any other device that has a connection to the internet.

There are several ways we are all marketed to as soon as we switch on those screens. The more obvious ones include advertisements that appear on just about every website. These are particularly prominent of well-known websites such as tmz.com or nytimes.com.

But there are also other ways we are commonly marketed to. Facebook is one of these examples. It may not be used by everyone, but at the same time, it is still incredibly popular. Many people use Facebook to interact or catch up with friends and family.

However, for marketers, Facebook is one of the best and easiest ways to target audiences. The reason for this is that these platforms track the online behavior of users so that they pick up what they are interested in and how they prefer to spend money. Using the trends of the users, these websites deliver advertisements that users are more inclined to look at when compared to average users.

Are you starting to notice how this latest method of advertising has become such a fantastic tool for marketers? Well, this goes even further. If you use Google all the time, you most likely think it is a helpful tool that helps you just about every day.

While this may be true, Google is also extremely useful for many different types of marketers. Similar to how Facebook tailors advertisements to its users, Google does this to an even greater degree. Even though these ads are not cheap since they appear based on what you are searching for, these ads are usually super relevant, and they usually receive a lot more clicks.

But you may be wondering about the “organic” results derived from these ads. Google does not get paid from any website that manages to appear up there. Well, this can be described as free advertising that any website can take advantage of. However, this form of free advertising is not so easy to access. In fact, it will take lots of effort and time for a website to land up on the first page of a search result.