Why Is Search Engine Optimization Important?

One of the hallmarks of successful companies is thriving digital marketing. Today it is just about impossible to ignore or escape ads. They appear on your T.V, in newspapers or magazines that you read, and on just about every billboard that you pass every day. In fact, they are even on buses and park benches. 

But are you aware that these marketing forms are now outdated? They might still be around for a while, but today there are far more efficient and effective marketing forms available. You probably already know what we are talking about. It’s on your computer, tablet, phone, or any other device that has a connection to the internet. 

There are several ways we are all marketed to as soon as we switch on those screens. The more obvious ones include advertisements that appear on just about every website. These are particularly prominent of well-known websites such as tmz.com or nytimes.com. 

But there are also other ways we are commonly marketed to. Facebook is one of these examples. It may not be used by everyone, but at the same time, it is still incredibly popular. Many people use Facebook to interact or catch up with friends and family. 

However, for marketers, Facebook is one of the best and easiest ways to target audiences. The reason for this is that these platforms track the online behavior of users so that they pick up what they are interested in and how they prefer to spend money. Using the trends of the users, these websites deliver advertisements that users are more inclined to look at when compared to average users. 

Are you starting to notice how this latest method of advertising has become such a fantastic tool for marketers? Well, this goes even further. If you use Google all the time, you most likely think it is a helpful tool that helps you just about every day. 

While this may be true, Google is also extremely useful for many different types of marketers. Similar to how Facebook tailors advertisements to its users, Google does this to an even greater degree. Even though these ads are not cheap since they appear based on what you are searching for, these ads are usually super relevant, and they usually receive a lot more clicks. 

But you may be wondering about the “organic” results derived from these ads. Google does not get paid from any website that manages to appear up there. Well, this can be described as free advertising that any website can take advantage of. However, this form of free advertising is not so easy to access. In fact, it will take lots of effort and time for a website to land up on the first page of a search result.